Know Wine, LLC is just that: a way for you to get to know wine. Do you already know wine? Work with Know Wine, LLC to enhance your tastings, curate pairings, or learn new grape varieties. Know nothing? Know Wine, LLC will introduce you to fun ways to taste, pair, and enjoy!


About Know Wine, LLC

We offer well-researched presentations in a variety of formats, from serious seminars to party pairings to appeal to wine enthusiasts at all levels.
At Know Wine, LLC, we believe that every sip tells a story. Bruce Smoller ensures that each educational session, event, or class, is crafted to enhance your wine journey and deepen your appreciation for this exquisite beverage, all the while stressing that drinking and tasting wine are meant to be fun!
Meet Bruce Smoller

I have had a passion for wine since my days living near Napa Valley. I have been seriously studying wine for more than a decade and have now passed three of the six parts of the Wine and Spirits Educational Trust (WSET) level 4 (Diploma level). Along the way I have also completed the Italian Wine Scholar and French Wine Scholar programs (Wine Scholar Guild), the Spanish Wine Expert course, and master level courses in the wines of Bordeaux, Burgundy, Alsace, Loire Valley, Rhone Valley, Champagne, Cava, and Rioja, all with honors. I also have under my belt courses in wines from Portugal, Croatia, Switzerland, Austria, and Germany, as well as specialist courses in Port wines and Sherry wines and in depth courses in the wines of Mt. Etna and Barolo. My wine studies are not limited to Europe, however, and my wine educational transcript also includes courses about wines from California, Oregon, and Texas, Argentina, Canada, Chile, China, Georgia, South Africa, Australia, and New Zealand. I have been formally certified as an educator for the WSET program, as well as for the Wine Scholar Guild. I teach wine courses at Daemen University and Finger Lakes Community College and was the Nominated Wine Educator for the New York Kitchen. In my spare time, I am Professor of Pathology and Laboratory Medicine at the University of Rochester School of Medicine and Dentistry.


Selected Presentations
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How to Taste (not Drink) Wine
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How to Pair Wine and Food
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Pairing Wine and Cheeses from around the World
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Around the World (of Wine) in 80 Minutes
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Good wines for < $20; Do they exist?
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Wines of France
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Wines of Spain
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Wines of Italy
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Wines of Germany
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Wines of Greece
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Wines of Austria and Hungary
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Wines of Chile
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Wines of South Africa
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Wines of Argentina
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Wines of the United States
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Wines of New York
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Wines of Australia
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Wines of New Zealand
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Wines of Israel and Lebanon
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Chardonnays from around the World
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Rieslings from around the World
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Sauvignon Blancs from around the World
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Cabernet Sauvignons from around the World
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Cabernet Francs from around the World
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Merlots from around the World
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Wines of the Loire Valley
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Beyond Riesling - A Survey of Finger Lakes Wines


Courses Taught Previously
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Wine and Spirits Educational Trust Level 1
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Wine and Spirits Educational Trust Level 2
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Wine and Spirits Eduational Trust Level 3
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French Wine Scholar (Wine Scholar Guild)
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Italian Wine Scholar, Parts 1 and 2 (Wine Scholar Guild)
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The Art and Science of Wine (Daemen University)
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A Tour of the World Through Wine (Daemen University)
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Wines of the Iberian Peninsula (Daemen University)
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Wines of Europe (Finger Lakes Community College)
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Wines of the World (Finger Lakes Community College)
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Wines of Northern Italy


Previous Venues
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Private residences
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Restaurants (Rochester, NY)
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Wine and Liquor Stores (Rochester, NY)
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Wine Bars (Rochester, NY)
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Wine Bars (Buffalo, NY)
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Rochester Oasis
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Independent Living Facilities
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National Convention Centers
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New York Kitchen
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American Wine Society
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Women for Wine Sense
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Daemen University
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Finger Lakes Community College
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Verona, Italy (Orbridge Tours)

Our Services

Know Wine, LLC offers a range of services, including private tastings, in person and virtual wine classes, wine credentialing courses, and corporate events.

Private Tastings
Indulge in exclusive private tastings led by our expert wine educator, tailored to your preferences and occasions.

Wine Classes: In Person and Virtual
Join us for interactive in person or virtual wine classes designed to enhance your wine knowledge and tasting skills.

Corporate Events and Celebrations
Host memorable corporate events and celebrations with our wine expertise, creating unique and sophisticated experiences for your guests.
Upcoming Presentations

April 16, 2025 1 PM
"Wines of Spain"
Rochester Oasis
Registration and participation through the Rochester Oasis
https://rochester.oasisnet.org
$30
April 24, 2025 6 PM
"It's all Greek to me - a survey of the Wines of Greece"
Parkway Discount Wine & Liquor
Dewey Ave , Rochester, NY
Register through Parkway (limited to 25)
The Multi-faceted Riesling"Vine & Tap
Register through Vine & Tap website
https://www.vineandtapwinebar.com/events
$25
May 22, 2025 6PM
"Pretty in Pink - An exploration and tasting of rosés"
Unwin'd
Rochester, NY
Registration information to follow (limited to 20)
"New York's many wine regions"
Register through Vine & Tap website
https://www.vineandtapwinebar.com/events
$25
May 29, 2025 1 PM
"Wines of Portugal"
Rochester Oasis
Registration and participation through the Rochester Oasis
https://rochester.oasisnet.org
$30
June 2, 2025 7 PM
"So close and yet, so far: Wines of Oregon vs. Washington"
Zoom class - details to follow
June 10, 2025 1 PM
"Wines of the Black Sea"
Rochester Oasis
Registration and participation through the Rochester Oasis
https://rochester.oasisnet.org
$30
Register and pay for a class
